Day 1 - Monday, 4 October 2010
|
Arrival and registration (Sunday, 3 October) |
|
| 08:30 – 09:30 | Opening Ceremony |
| 09:30 – 10:30 | Welcome Remarks by Hon. Dato’ Sri Dr. Ng Yen Yen, Minister of Tourism, Malaysia |
| Welcome Remarks by The Right Hon. Datuk Seri Panglima Musa Aman Chief Minister of Sabah |
|
| Opening Remarks by H.E. Mr. Taleb Rifai Secretary-General of UNWTO |
|
| Opening Speech by The Right Hon. Tan Sri Dato’ Haji Muhyiddin bin Mohd. Yassin Deputy Prime Minister of Malaysia |
|
| 10:30 – 11:00 | Coffee/Tea Break |
| 11:00 – 12:00 | Keynote Speeches: Introduction and overview of the Conference Mr. Valere Tjolle UNWTO Consultant Nation Branding for Sustainable Success Ms. Susan Warren Director, MTW Associates Shaping the Government Agenda to Improve Tourism Competitiveness Dr. Jurgen Ringbeck, Booz & Company Running a Successful National Tourism Campaign - Visit Malaysia Year 2007 H.E. Datuk Dr. Victor Wee Chairman, Malaysia Tourism Promotion Board & H.E Dato’ Dr. Ong Hong Peng Secretary General, Ministry of Tourism of Malaysia |
| 12:00 – 12:30 | Panel Discussion/ Q & A |
| 12:30 – 14:00 | Lunch |
| 14:00 – 15:30 | Session 1: Mega Trends and Innovation Moderator: Ms. Susan Warren, MTW Associates Presentations: Paper 1: Preparing Tourism Business for Mega Trends Prof. Kaye Chon, Hong Kong Polytechnic Paper 2: Expanding into New Frontiers with Air Asia Mr. Azran Osman Rani CEO, AirAsia X, Air Asia Berhad Paper 3: Global Destinations Rating for Competitiveness Mr. Albert Stafford Director, the Stafford Group |
| 15:30 – 16:30 | Panel discussion/Q & A |
| 16:30 – 17:00 | Coffee/Tea Break |
| 19:00 – 20:00 | Cocktail/Traditional Games/Tourism Products Venue : The Pacific Sutera Grand Ballroom Dress code : Smart Casual |
| 20:00 – 22:30 | Welcome Dinner hosted by the Ministry of Tourism, Malaysia Venue : The Pacific Sutera Grand Ballroom Dress code : Smart Casual |
