Day 2 - Tuesday, 5 October 2010

09:00 – 10:30	Session 2: Tourism Business and Service Excellence Moderator: Dr. Jurgen Ringbeck, Booz & Company Presentations: Paper 1: Targeting Tourism Business for Yield and Competitiveness Mr. Paul Nursey Vice President, Strategy and Corporate Communications Canadian Tourism Commission Paper 2: Creativity and Innovation : Tourism and Leisure Business James W McBride President, YTL Hotels and Properties Paper 3: Maintaining Higher Tourist Arrivals: the case of France Mr. Fréderic Pierret Executive Director, UNWTO
10:30 – 11:30	Panel discussion/Q & A
11:30 – 13:30	Lunch
13:30 – 15:00	Session 3: Tourism Product Development and Marketing Moderator: Mr. Albert Stafford, the Stafford Group Presentations: Paper 1: Global Economic Shift and Changing Consumer Behaviour - Maximizing Tourism Potential Mr. Daniel Levine Executive Director, the Avant-Guide Institute Paper 2: Getting More Value Out of an Ecotourism Destination - Sabah’s Experience Dato' Seri Tengku Dr. Zainal Adlin Tengku Mahmod Chairman, Sabah Tourism Board Paper 3: Amsterdam: Developing New Experiences for a Tourism City Mr. Hans Dominicus, Director Marketing and Development Amsterdam Tourism and Convention Board
15:00 – 16:00	Panel discussion/Q & A
16:00 – 16:15	Coffee/Tea Break
16:15 – 16:45	Conclusions and recommendations Mr. Valere Tjolle UNWTO Consultant
16:45 – 17:30	Closing Ceremony Venue : The Magellan Sutera Grand Ballroom 2 Closing Speech by: Mr. Fréderic Pierret Executive Director, UNWTO The Right Hon. Datuk Seri Panglima Musa Aman, Chief Minister of Sabah
19:00	Farewell Dinner hosted by Hon. Minister of Tourism, Culture & Environment Sabah Venue : Grand Ballroom, Shangri-La Tanjung Aru Resort Dress code : Smart Casual