List Of Speakers

Keynote Address

	Presentation title: Nation Branding for Sustainable Success Keynote Speeches, Monday (4 Oct 2010) Ms. Susan Warren Director, Making Tourism Work Associates
	Presentation title: Shaping the Government Agenda to Improve Tourism Competitiveness Keynote Speeches, Monday (4 Oct 2010) Dr. Jurgen Ringbeck, Senior Vice President Booz & Company
	Presentation title: Running a Successful National Tourism Campaign – Visit Malaysia Year 2007 Keynote Speeches, Monday (4 Oct 2010) H.E. Datuk Dr. Victor Wee Chairman, Tourism Malaysia
	Dato’ Dr. Ong Hong Peng Secretary General, Ministry of Tourism of Malaysia

Session 1: Mega Trends And Innovation

	Presentation title: Paper 1: ‘Preparing Tourism Business for Mega Trends’ Session 1, Monday (4 Oct 2010) Prof. Kaye Chon Chair Professor and Director, School of Hotel and Tourism Management The Hong Kong Polytechnic University
	Presentation title: Paper 2: ‘Expanding into New Frontiers with Air Asia’ Session 1, Monday (4 Oct 2010) Mr. Azran Osman Rani Chief Executive Officer, AirAsia X, AirAsia Berhad
	Presentation title: Paper 3: ‘Global Destinations Rating for Competitiveness’ Session 1, Monday (4 Oct 2010) Mr. Albert Stafford Director, The Stafford Group

Session 2: Tourism Business And Service Excellence

	Presentation title: Paper 1: ‘Targeting Tourism Business for Yield and Competitiveness’ Session 2, Tuesday (5 Oct 2010) Mr. Paul Nursey Vice President, Strategy and Corporate Communications Canadian Tourism Commission
	Presentation title: Paper 2: ‘Creativity and Innovation : Tourism and Leisure Business’ Session 2, Tuesday (5 Oct) Mr. James McBride President for YTL Hotels Singapore
	Presentation title: Paper 3: ‘Maintaining Higher Tourist Arrivals: the case of France’ Session 2, Tuesday (5 Oct 2010) Mr. Fréderic Pierret Executive Director, UNWTO

Session 3: Tourism Product Development And Marketing

	Presentation title: Paper 1: ‘Global Economic Shift and Changing Consumer Behaviour – Maximizing Tourism Potential’ Session 3, Tuesday (5 Oct 2010) Mr. Daniel Levine Executive Director, The Avant-Guide Institute
	Presentation title: Paper 2: ‘Getting More Value Out of an Ecotourism Destination - Sabah’s Experience’ Session 3, Tuesday (5 Oct 2010) Dato' Seri Tengku Dr. Zainal Adlin Tengku Mahmod Chairman, Sabah Tourism Board
	Presentation title: Paper 3: ‘Amsterdam: Developing New Experiences for a Tourism City’ Session 3, Tuesday (5 Oct 2010) Mr. Hans Dominicus, Research, Development & Market Intelligence Amsterdam Tourism and Convention Board

Conclusion and Recommendation

	Presentation title: Conclusion and Recommendation Mr. Valere Tjolle UNWTO Consultant